Innovation in marketing
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Author
Contributions
- Bridgewater, Susan. - Contributor
- Doyle, Peter, 1943 June 23-2003. - Contributor
- Chartered Institute of Marketing. - Contributor
Publication
1998 - Butterworth-Heinemann, Oxford, England
Language
English
Word Count
56,250 words, Guess
Page Count
225 pages
Identifiers
- Internet Archiveinnovationinmark0000unse
- ISBN-100750641215
- ISBN-139780750641210
- Goodreads1613962
- Library of Congress Control Number00551300
and 4 more
- OCLC Control Number42580645
- OCLC Control Number823654810
- Better World Books9780750641210
- Open LibraryOL6891249M
Classifications
- DDC658.8
- LCCHF5415.13 .I55 1998
- LCCHF5415.13.I55 1998
and 1 more
- LCCHF5415.13 .I56 2011eb
Subjects
Topics
GestionMarketingManagementCase studiesÉtudes de casService industriesServices (Industrie)Technological innovationsMarketing -- Management -- Case studiesService industries -- Marketing -- Case studiesTechnological innovations -- Marketing -- Case studies
Genres
- Case studies
Series Statement
- The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
- Marketing series (London, England)
Other Editions
- Innovation in marketing
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