Contributions

  • Bridgewater, Susan. - Contributor
  • Doyle, Peter, 1943 June 23-2003. - Contributor
  • Chartered Institute of Marketing. - Contributor

Publication

1998 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

56,250 words, Guess

Page Count

225 pages

Identifiers

and 4 more

Classifications

  • DDC658.8
  • LCCHF5415.13 .I55 1998
  • LCCHF5415.13.I55 1998
and 1 more
  • LCCHF5415.13 .I56 2011eb

Subjects

Topics

GestionMarketingManagementCase studiesÉtudes de casService industriesServices (Industrie)

Genres

  • Case studies

Series Statement

  • The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
  • Marketing series (London, England)

Links

Other Editions

  • Innovation in marketingButterworth-Heinemann1998-01-01

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