Top management views of the marketing function
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Author
Publication
1980 - Marketing Science Institute, Cambridge, Mass. (14 Story St., Cambridge 02138)
Language
English
Word Count
8,500 words, Guess
Page Count
34 pages
Identifiers
- Open LibraryOL3844747M
- OCLC Control Number7056714
- Library of Congress Control Number81161076
Classifications
- LCCMLCM 81/0832
Subjects
Topics
Series Statement
- Working paper / Marketing Science Institute ; report no. 80-108
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