Strategic management of technology and innovation
3rd ed
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Contributions
- Maidique, Modesto A - Contributor
- Wheelwright, Steven C., 1943- - Contributor
Publication
2001 - McGraw-Hill/Irwin, Boston, Massachusetts
Language
English
Word Count
247,500 words, Guess
Page Count
990 pages
Identifiers
- Open LibraryOL18114223M
- ISBN-100072312831
- OCLC Control Number44128199
- Internet Archivestrategicmanagem00burg_1
- Library of Congress Control Number00040689
and 2 more
- Goodreads5540819
- LibraryThing763316
Classifications
- LCCHD45 .B799 2001
Description
"Now in its third edition, Burgelman, Maidique, and Wheelwright is the market leading text for the strategic management of technology and innovation. This book covers the latest research by using a combination of text, readings, and cases. In this new edition, the book retains its strong case foundation with selections from Harvard and Stanford but also has updated readings and chapters. Classic cases such as Intel have been kept, while newer cases such as Microsoft, Cisco Systems, and 3M have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review."--Jacket.
Subjects
Topics
Other Editions
- Strategic management of technology and innovation
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