Contributions

  • Gopalkrishnan R. Iyer (Editor) - Contributor
  • David Bejou (Editor) - Contributor

Publication

2004-05-01 - Best Business Books

Language

English

Word Count

31,000 words, Guess

Page Count

124 pages

Physical Format

Paperback

Identifiers

  • ISBN-100789019450
  • ISBN-139780789019455
  • Library of Congress Control Number2003026667
  • OCLC Control Number874173158
  • Better World Books9780789019455
and 1 more

Classifications

  • LCCHF5415.5.C843 2004
  • LCCHF5415.5 .C843 2004
  • LCCHF5415.5 .C843 2013eb

First Sentence

SUMMARY. Customer relationship management, or CRM, has found increased attention in both the academic and managerial worlds of marketing in recent years.

Subjects

Other Editions

  • Customer Relationship Management in Electronic MarketsPaperbackBest Business Books2004-05-01

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