Publication

2011 - Wiley-Blackwell, Chichester, England

Language

English

Word Count

67,000 words, Guess

Page Count

268 pages

Identifiers

  • Internet Archivecampaigncommunic0000maar
  • ISBN-101444332341
  • ISBN-10144433235X
  • ISBN-139781444332346
  • ISBN-139781444332353
and 5 more
  • Library of Congress Control Number2011001825
  • OCLC Control Number663445407
  • Better World Books9781444332353
  • Better World Books9781444332346
  • Open LibraryOL24885032M

Classifications

  • DDC324.7/30973
  • LCCJK2281 .M33 2011
  • LCCJF2112.C3

Description

"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--

Subjects

Links

Other Editions

  • Campaign communication and political marketingWiley-Blackwell2011-01-01

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