Author

Publication

2002-06-15 - Wiley

Language

English

Word Count

89,000 words, Guess

Page Count

356 pages

Identifiers

  • Internet Archivewebmetrics00jims
  • ISBN-100471220728
  • ISBN-139780471220725
  • Goodreads727592
  • LibraryThing424647
and 3 more
  • Library of Congress Control Number2002007030
  • Better World Books9780471220725
  • Open LibraryOL7613577M

Classifications

  • LCCTK5105.888 .S743 2002
  • LCCTK5105.888.S743 2002

Description

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers

First Sentence

How about a World Wide Web simulator?

Subjects

Other Editions

  • Web MetricsWiley2002-06-15

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