The customer is key
gaining an unbeatable advantage through customer satisfaction
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Author
Contributions
- Sheth, Jagdish N. - Contributor
Publication
1987 - Wiley, New York, New York (State)
Language
English
Word Count
65,000 words, Guess
Page Count
260 pages
Identifiers
- Open LibraryOL2392102M
- ISBN-100471828599
- OCLC Control Number16355762
- OCLC Control Numbercustomeriskey00mili
- Library of Congress Control Number87021549
and 2 more
- Goodreads3474084
- LibraryThing287176
Classifications
- DDC658.8/12
- LCCHF5415.3 .L45 1987
Description
Based on extensive research at a wide variety of companies. The authors show that management can take a more creative approach than only cost minimization to meet the competitve challenge.
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