The CRM handbook
a business guide to customer relationship management
Our rough guess is there are 76,750 words in this book.
At a pace averaging 250 words per minute, this book will take 5 hours and 7 minutes to read. With a half hour per day, this will take 10 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
76,750 words, Guess
Page Count
307 pages
Identifiers
- Internet Archivecrmhandbookbusin0000dych
- ISBN-139780201730623
- ISBN-100201730626
- LibraryThing42099
- Library of Congress Control Number2001034337
and 3 more
- OCLC Control Number46937695
- Better World Books9780201730623
- Open LibraryOL22467063M
Classifications
- DDC658.8/12
- LCCHF5415.5 .D93 2002
- LCCHF5415.5.D93 2002
Description
To compete in today's competitive marketplace, customer focus is no longer simply nice to have - it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever -- The range of CRM applications and uses, from sales force automation to campaign management to e - CRM and beyond -- The context of some of the popular CRM buzzwords -- The differences between CRM and business intelligence, and why they're symbiotic -- Why the customer - relationship failure rate is so high, and how to avoid becoming another CRM statistic -- Case studies of visionary companies who've done CRM the right way - Kevin Bubeck, Director, North America Information Strategy, Coca-Cola
Subjects
Series Statement
- Addison-Wesley information technology series
Other Editions
- The CRM handbook
Similar Books
Kellogg on branding: the marketing faculty of the Kellogg School of Management
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Profit maximization through customer relationship marketing: measurement, prediction and implementation
Lerzan Aksoy, Timothy L. Keiningham, David Bejou, editors.
Customer relationship management: a database approach
V. Kumar, Werner J. Reinartz.
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!