Publication

2007-10-28 - Butterworth-Heinemann

Language

English

Word Count

172,000 words, Guess

Page Count

688 pages

Physical Format

Paperback

Identifiers

and 5 more
  • Goodreads6219436
  • LibraryThing8781797
  • Library of Congress Control Number2008270222
  • Better World Books9780750685665
  • Open LibraryOL10809630M

Classifications

  • LCCHF5410
  • LCCHF5415 .M297455 2008

First Sentence

As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations.

Subjects

Other Editions

  • The Marketing Book, Sixth EditionPaperbackButterworth-Heinemann2007-10-28

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