Jean-Noël Kapferer

The luxury strategy

break the rules of marketing to build luxury brands

2nd ed.

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Author

Jean-Noël Kapferer

Contributions

Bastien, Vincent - Contributor

Publication

2012 - Kogan Page, Philadelphia, PA, Pennsylvania

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Open LibraryOL25238669M
ISBN-139780749464912
OCLC Control Number778828666
OCLC Control Number811247183
OCLC Control Numberluxurystrategybr0000kapf

and 1 more

Library of Congress Control Number2012008027

Classifications

DDC658.8
LCCHD9999.L852 K37 2012

Subjects

Topics

Luxury Luxuries Marketing Industries Product management Commercial products Luxury goods industry

Other Editions

The luxury strategy: break the rules of marketing to build luxury brandsKogan Page2012-01-01

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