Contributions

  • Boddewyn, J. J. - Contributor
  • International Advertising Association (1950- ) - Contributor

Publication

1989 - International Advertising Association, New York, NY (342 Madison Ave., New York 10017), New York (State)

Language

English

Word Count

12,750 words, Guess

Page Count

51 pages

Identifiers

Classifications

  • DDC338.4/76591
  • LCCHF5834 .B64 1989

Subjects

Topics

AdvertisingMarket surveysSelf-regulationAdvertising lawsAdvertising agenciesCross-cultural studiesTariff on advertising matter

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