Contributions

  • Porter, Matthew - Contributor

Publication

2010 - Rockport Publishers, Beverly, Mass, Massachusetts

Language

English

Word Count

48,000 words, Guess

Page Count

192 pages

Identifiers

Classifications

  • DDC741.6
  • LCCNC1002.L63 H63 2010

Alternate Titles

  • Recycling and redesigning logos

Description

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

Subjects

Links

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