Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems)

Description

"Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace - particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures."--BOOK JACKET.

First Sentence

As indicated by its title, this first chapter will provide the foundations upon which the approaches, technical discussion, solutions, and other material found throughout this book will be built.

Subjects

Other Editions

• Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems)PaperbackMorgan Kaufmann2001-05-18
• Data Warehousing and Business Intelligence for E-CommerceElsevier Science & Technology Books2001-01-01