Environmentalism and the new logic of business
how firms can be profitable and leave our children a living planet
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Author
Contributions
- Pierce, Jessica, 1965- - Contributor
- Dodd, Richard - Contributor
Publication
2000 - Oxford University Press, New York, New York (State)
Language
English
Word Count
36,500 words, Guess
Page Count
146 pages
Identifiers
- Open LibraryOL17002641M
- ISBN-100195080939
- OCLC Control Number42726045
- OCLC Control Numberenvironmentalism00free
- Library of Congress Control Number99051545
and 2 more
- LibraryThing4074295
- Goodreads1336268
Classifications
- LCCHD30.255 .F74 2000
Description
"Environmentalism and the New Logic of Business outlines a program for change that firms can use to maximize their profits and minimize their impact on the environment. Drawing on examples from corporations large (DuPont, McDonald's) and small (Johnsonville Sausage), the authors demonstrate how companies around the world are putting values and a concern for the environment to work to motivate employees, improve service levels, and respond to the constant pressure for innovation, competitive advantage, and care for the bottom line."--Jacket.
Subjects
Topics
Places
Genres
- Case studies
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