Deception in the marketplace

the psychology of deceptive persuasion and consumer self protection

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Author

David M. Boush

Contributions

Friestad, Marian. - Contributor
Wright, Peter. - Contributor

Publication

2009 - Routledge, New York, New York (State)

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Internet Archivedeceptionmarketp00bous
ISBN-139780805860863
ISBN-139780805860870
ISBN-10080586086X
ISBN-100805860878

and 3 more

Goodreads6775504
Library of Congress Control Number2008043548
Open LibraryOL22658075M

Classifications

DDC659.101/9
LCCHF5827.8 .B68 2009

Subjects

Topics

Marketing Consumer protection Deceptive advertising Marketing -- United States Consumer protection -- United States Deceptive advertising -- United States

Places

Other Editions

Deception in the marketplace: the psychology of deceptive persuasion and consumer self protectionRoutledge2009-01-01

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