Quantitative analysis for marketing management
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Author
Publication
1967 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
143,500 words, Guess
Page Count
574 pages
Identifiers
- Open LibraryOL5543513M
- OCLC Control Number242694
- Internet Archivequantitativeanal00king
- Library of Congress Control Number67021595
Classifications
- DDC658.8/001/82
- LCCHF5415.1 .K5
Description
"This is a book about the decisions with which the marketing manager is constantly faced. Moreover its focus is on the analysis of those decision problems with whatever tools are available--qualitative or quantitative, for one cannot really spearate the two."--Page viii.
Subjects
Topics
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