Global capital, local culture
localization of transnational media corporations in China
Our rough guess is there are 52,000 words in this book.
At a pace averaging 250 words per minute, this book will take 3 hours and 28 minutes to read. With a half hour per day, this will take 7 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Author
Publication
2008 - Peter Lang, New York, New York (State)
Language
English
Word Count
52,000 words, Guess
Page Count
208 pages
Identifiers
- ISBN-139780820495019
- ISBN-139780820495002
- ISBN-100820495018
- ISBN-10082049500X
- Goodreads5754996
and 5 more
- Library of Congress Control Number2007024360
- OCLC Control Number144768731
- Better World Books9780820495002
- Better World Books9780820495019
- Open LibraryOL18002718M
Classifications
- DDC302.230951
- LCCP94.65.C6 F86 2008
- LCCP94.65.C6F86 2008
Description
"This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom's MTV Channel, and Nickelodeon and News Corporations Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China."--Jacket.
Subjects
Topics
Places
Series Statement
- Popular culture and everyday life -- 16
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!