Le monde de la mode
stratégies (et dessous) des grandes marques : d'Armani à Zara
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Author
Contributions
- Confuron, Anne, Traduction - Contributor
- Friedrich, Alexandra, Traduction - Contributor
Publication
2009 - Dunod, Paris, France
Language
French
Word Count
69,000 words, Guess
Page Count
276 pages
Physical Format
[Texte imprimé] :
Identifiers
- Internet Archivelemondedelamodes0000tung
- ISBN-102100530658
- ISBN-139782100530656
- OCLC Control Number690550922
- Open LibraryOL37076701M
Classifications
- DDC658.827
- LCCHD9940A2 T86.2009
Description
Panorama des grandes marques et de leurs stratégies pour conquérir un large public. De l'émergence des premiers grands professionnels de la haute couture jusqu'aux dernières tendances consistant à inscrire le nom des marques dans chaque objet du paysage urbain. Téléphones portables, voitures, lieux de restauration contribuant à façonner l'histoire nouvelle de la séduction.
Subjects
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