Author

Contributions

  • Hoch, Stephen J. (Stephen James), 1952- - Contributor
  • Kent, Robert J. - Contributor
  • Marketing Science Institute - Contributor

Publication

1997 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Subjects

Series Statement

  • Report -- no. 97-120

Other Editions

  • Point-of-purchase promotions that sell more unitsMarketing Science Institute1997

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