Point-of-purchase promotions that sell more units
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Author
Contributions
- Hoch, Stephen J. (Stephen James), 1952- - Contributor
- Kent, Robert J. - Contributor
- Marketing Science Institute - Contributor
Publication
1997 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number38288970
- Open LibraryOL52368308M
Subjects
Topics
Series Statement
- Report -- no. 97-120
Other Editions
- Point-of-purchase promotions that sell more units
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