Business ethics
to tell the truth
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Publication
1997 - Films for the Humanities and Sciences, Princeton, NJ, New Jersey
Language
English
Word Count
7,000 words, Guess
Page Count
28 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number37969092
- Open LibraryOL47072764M
Alternate Titles
- To tell the truth
- Business ethics ; truth in advertising
- Truth in advertising
Description
Examines the role advertising plays in today's society. Discusses industry self-regulation and government regulation to assure truth in advertising. Examines ethical issues such as targeting children.
Subjects
Topics
Places
Series Statement
- MGT 600 (NU course)
- MKT 443 (NU course)
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