Publication

1997 - Films for the Humanities and Sciences, Princeton, NJ, New Jersey

Language

English

Word Count

7,000 words, Guess

Page Count

28 pages

Physical Format

Video Recording

Identifiers

Alternate Titles

  • To tell the truth
  • Business ethics ; truth in advertising
  • Truth in advertising

Description

Examines the role advertising plays in today's society. Discusses industry self-regulation and government regulation to assure truth in advertising. Examines ethical issues such as targeting children.

Subjects

Series Statement

  • MGT 600 (NU course)
  • MKT 443 (NU course)

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