Publication

1999-06-29 - New Society Publishers

Language

English

Word Count

44,000 words, Guess

Page Count

176 pages

Physical Format

Paperback

Identifiers

and 2 more
  • LibraryThing638362
  • Goodreads938472

Classifications

  • LCCGE195.7 .M36 1999

Description

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.

Subjects

Other Editions

  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)PaperbackNew Society Publishers1999-06-29

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