Author

Contributions

  • Bazerman, Max H. - Contributor
  • Harvard Business School. Division of Research - Contributor

Publication

2004 - Division of Research, Harvard Business School, Boston, Massachusetts

Language

English

Word Count

0 words, Guess

Page Count

0 pages

Identifiers

Description

"In this paper, we argue that people actually often fail to perceive and process stimuli easily available to them. In other words, we challenge the tacit assumption that awareness is unbounded and provide evidence that humans regularly fail to see and use stimuli and information easily available to them. We call this phenomenon \"bounded awareness.\""

Subjects

Series Statement

  • Working paper / Division of Research, Harvard Business School -- 05-037

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