Bounded awareness
what you fail to see can hurt you
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Author
Contributions
- Bazerman, Max H. - Contributor
- Harvard Business School. Division of Research - Contributor
Publication
2004 - Division of Research, Harvard Business School, Boston, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number57669194
- Open LibraryOL57359172M
Description
"In this paper, we argue that people actually often fail to perceive and process stimuli easily available to them. In other words, we challenge the tacit assumption that awareness is unbounded and provide evidence that humans regularly fail to see and use stimuli and information easily available to them. We call this phenomenon \"bounded awareness.\""
Subjects
Series Statement
- Working paper / Division of Research, Harvard Business School -- 05-037
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