Toy monster
the big, bad world of Mattel
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Word Count
70,000 words, Guess
Page Count
280 pages
Identifiers
- ISBN-100470371269
- ISBN-139780470371268
- Library of Congress Control Number2008051535
- OCLC Control Number244764273
- Better World Books9780470371268
and 1 more
- Open LibraryOL24801957M
Classifications
- DDC338.7/688720973
- LCCHD9993.T694 M386 2009
- LCCHD9993.T72
Description
"From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products - Barbie, Hot Wheels, and Chatty Cathy, to name a few - have been a part of our culture for generations. Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters." "Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz."--Jacket.
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