Broadcast programming, strategies for winning television and radio audiences
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Author
Contributions
- Head, Sydney W., joint author. - Contributor
- Klein, Lewis, 1927- joint author. - Contributor
Publication
1981 - Wadsworth Pub. Co., Belmont, Calif, California
Language
English
Word Count
96,000 words, Guess
Page Count
384 pages
Identifiers
- Internet Archivebroadcastprogram0000east
- ISBN-100534008828
- ISBN-139780534008826
- LibraryThing8806416
- Goodreads2965567
and 1 more
- Open LibraryOL4102268M
Classifications
- DDC791.44/0973
- LCCPN1992.55 .E18
Subjects
Topics
RadioPlanningEmissionsTelevisionPlanificationRadio programsRundfunkprogrammTelevision programsAddresses, essays, lecturesRadio programs -- Planning -- Addresses, essays, lecturesTelevision programs -- Planning -- Addresses, essays, lectures
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