Getting it right the second time
how American ingenuity transformed forty-nine marketing failures into some of our most successful products
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Author
Publication
1990 - Addison-Wesley Pub. Co., Reading, Mass, Massachusetts
Language
English
Word Count
67,500 words, Guess
Page Count
270 pages
Identifiers
- Internet Archivegettingitrightse00gers
- ISBN-100201550822
- ISBN-139780201550825
- LibraryThing3035019
- Library of Congress Control Number90035428
and 2 more
- Better World Books9780201550825
- Open LibraryOL1875440M
Classifications
- DDC658.8/00973
- LCCHF5415 .G424 1990
- LCCHF5415.G424 1990
Subjects
Topics
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Other Editions
- Getting it right the second time: how American ingenuity transformed forty-nine marketing failures into some of our most successful products
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