Fundraising for social change
4th ed., rev. & expanded.
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Word Count
100,750 words, Guess
Page Count
403 pages
Identifiers
- Open LibraryOL3953250M
- Internet Archivefundraisingforso00klei_1
- ISBN-100787961744
- ISBN-139780787961749
- LibraryThing441738
and 3 more
- Library of Congress Control Number2001050567
- OCLC Control Number48249497
- Better World Books9780787961749
Classifications
- DDC361.7/0681
- LCCHV41.9.U5 K57 2001b
- LCCHV41.9.U5K57 2001b
Description
Since it was first published in 1988, Fundraising for Social Change has become one of the most widely used books on fundraising in the United States . Fundraising practitioners and activists rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fifth edition offers the information that has made the book a classic: proven know-how on asking for money, planning and conducting major gifts campaigns, using direct mail effectively, and much more. The book has been significantly changed to include new technology--e-mail, online giving, and blogs--and contains expanded chapters on capital and endowment campaigns, how to feel comfortable asking for money, how to recruit a team of people to help with fundraising, and how to build meaningful relationships with donors. In addition, this essential resource contains new information on such timely topics as ethics, working across cultural lines, and how to create opportunities for fundraising more systematically and strategically.
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Other Editions
- Fundraising for social change
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