Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)
1 edition
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Contributions
- Dieter Ahlert (Editor) - Contributor
- Jörg Becker (Editor) - Contributor
- Ralf Knackstedt (Editor) - Contributor
- Maren Wunderlich (Editor) - Contributor
Publication
2002-05-27 - Springer
Language
German
Word Count
111,750 words, Guess
Page Count
447 pages
Physical Format
Hardcover
Identifiers
- ISBN-103540429026
- ISBN-139783540429029
- Goodreads4843786
- Better World Books9783540429029
- Open LibraryOL9893001M
Classifications
- LCCHF4999.2-6182
First Sentence
Wenn neue (oder alte) Phanomene in den Mittelpunkt des Fachinteresses treten, werden sie regelmaig nicht mit einem einzigen pragnanten Terminus gelabelt, sondern es kommt zu einem Schonheitswettbewerb unterschiedlicher Wortpragungen.
Subjects
Topics
Other Editions
- Customer Relationship Management im Handel: Strategien - Konzepte - Erfahrungen (Roland Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel)
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