International Marketing Research
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Word Count
131,000 words, Guess
Page Count
524 pages
Identifiers
- Open LibraryOL7594384M
- ISBN-139780470010952
- ISBN-100470010959
- OCLC Control Number57465514
- OCLC Control Numberinternationalmar03edcrai
and 2 more
- Library of Congress Control Number2005001265
- Goodreads306419
Classifications
- LCCHF1416 .C73 2005
Description
"International Marketing Research is widely regarded as the definitive textbook in its field. The third edition is completely updated to reflect changes in both the structure and practice of international marketing research in the last five years. As business is being increasingly conducted on a global scale, the need for valid and reliable information to make decisions is intensifying. Industry consolidation of research firms has accelerated as they strive to serve global clients more efficiently. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly."--Jacket.
First Sentence
The explosive growth of world trade has unleashed a torrent of demand for information about markets throughout the world.
Subjects
Topics
Other Editions
- International Marketing Research
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