Contributions

  • American Marketing Association - Contributor
  • Marketing Science Institute - Contributor

Publication

1979 - Marketing Science Institute, Cambridge, Mass, Massachusetts

Language

English

Word Count

97,000 words, Guess

Page Count

388 pages

Identifiers

Classifications

  • LCCHF5438.4 .S23

Subjects

Series Statement

  • Report (Marketing Science Institute) -- no. 79-107

Other Editions

  • Sales management: new developments from behavioral and decision model research : proceedings of workshopMarketing Science Institute1979-01-01

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