How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It
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Word Count
31,500 words, Guess
Page Count
126 pages
Identifiers
- ISBN-100470847115
- ISBN-139780470847114
- Goodreads1511529
- LibraryThing6797915
- Library of Congress Control Number2003268537
and 2 more
- Better World Books9780470847114
- Open LibraryOL7597877M
Classifications
- LCCTS171 .J67 2002
- LCCHF5415
Description
This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
First Sentence
As its title suggests, this book is about how to make brilliant stuff that people love and make big money out of it.
Subjects
Other Editions
- How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It
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