Author

Contributions

  • Chartered Institute of Marketing. - Contributor

Publication

1995 - Butterworth-Heinemann, Oxford, England

Language

English

Word Count

95,250 words, Guess

Page Count

381 pages

Identifiers

and 2 more

Classifications

  • DDC658.8
  • LCCHF5415 .W69 1995

Subjects

Topics

Series Statement

  • The Marketing series.
  • Marketing series (London, England).

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