A choice modeling approach to evaluate effectiveness of brand development initiatives
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Author
Contributions
- Indian Institute of Management, Ahmedabad. - Contributor
Publication
2003 - Indian Institute of Management, Ahmedabad, India
Language
English
Word Count
6,500 words, Guess
Page Count
26 pages
Physical Format
Microform
Identifiers
- Open LibraryOL3717074M
- Library of Congress Control Number2003325820
Classifications
- LCCMicrofiche 2004/60230 (H)
Description
With reference to India.
Subjects
Topics
Brand choiceDecision makingMathematical modelsBrand name productsBrand choice -- India -- Mathematical modelsBrand name products -- India -- Decision making -- Mathematical models
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