The Product Manager's Field Guide
Practical Tools, Exercises, and Resources for Improved Product Management
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Word Count
57,000 words, Guess
Page Count
228 pages
Identifiers
- Open LibraryOL7299642M
- ISBN-139780071410595
- ISBN-100071410597
- OCLC Control Number51172295
- OCLC Control Numberproductmanagersf0000gorc
and 3 more
- Library of Congress Control Number2002044488
- Goodreads288127
- LibraryThing586883
Classifications
- LCCHF5415.15.G635 2003
Description
The ideal companion to the author’s bestselling The Product Manager’s Handbook, The Product Manager’s Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.
First Sentence
Product managers typically have job descriptions listing duties and responsibilities, such as competitive analysis and new product development.
Subjects
Other Editions
- The Product Manager's Field Guide
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