Publication

2003-04-28 - McGraw-Hill

Language

English

Word Count

57,000 words, Guess

Page Count

228 pages

Identifiers

and 3 more
  • Library of Congress Control Number2002044488
  • Goodreads288127
  • LibraryThing586883

Classifications

  • LCCHF5415.15.G635 2003

Description

The ideal companion to the author’s bestselling The Product Manager’s Handbook, The Product Manager’s Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.

First Sentence

Product managers typically have job descriptions listing duties and responsibilities, such as competitive analysis and new product development.

Subjects

Other Editions

  • The Product Manager's Field Guide McGraw-Hill2003-04-28

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