Author

Contributions

  • Greenberg, Peter - Contributor
  • CNBC (Television network) - Contributor
  • Films for the Humanities & Sciences (Firm) - Contributor
  • Films Media Group - Contributor

Publication

2006 - Films Media Group, Princeton, N.J, New Jersey

Language

English

Word Count

22,500 words, Guess

Page Count

90 pages

Physical Format

Video Recording

Identifiers

Description

CNBC cameras go behind closed doors at American Airlines, world's largest passenger jet fleet. Students witness high-level management maneuvers undertaken behind the closed doors of executive suites; how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay and the science of ticket pricing is also featured. All these revelations take place against a backdrop of geopolitical uncertainty, volatile fuel prices, and cutthroat competition.

Subjects

Series Statement

  • HRM 439 (NU course)
  • HRM 633A (NU course)
  • MGT 409C (NU course)
  • MGT 442 (NU course)
  • MGT 451 (NU course)
  • MKT 620 (NU course)

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