Inside American Airlines
a week in the life
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Author
Contributions
- Greenberg, Peter - Contributor
- CNBC (Television network) - Contributor
- Films for the Humanities & Sciences (Firm) - Contributor
- Films Media Group - Contributor
Publication
2006 - Films Media Group, Princeton, N.J, New Jersey
Language
English
Word Count
22,500 words, Guess
Page Count
90 pages
Physical Format
Video Recording
Identifiers
- OCLC Control Number256876470
- Open LibraryOL47077264M
Description
CNBC cameras go behind closed doors at American Airlines, world's largest passenger jet fleet. Students witness high-level management maneuvers undertaken behind the closed doors of executive suites; how a labor-management conflict is sorted out and how the truce resulting from it holds bankruptcy at bay and the science of ticket pricing is also featured. All these revelations take place against a backdrop of geopolitical uncertainty, volatile fuel prices, and cutthroat competition.
Subjects
Series Statement
- HRM 439 (NU course)
- HRM 633A (NU course)
- MGT 409C (NU course)
- MGT 442 (NU course)
- MGT 451 (NU course)
- MKT 620 (NU course)
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