Romancing the Customer
Maximizing Brand Value Through Powerful Relationship Management
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Word Count
62,500 words, Guess
Page Count
250 pages
Identifiers
- Internet Archiveromancingcustome0000temp
- ISBN-100471846155
- ISBN-139780471846154
- Goodreads2145010
- LibraryThing483225
and 3 more
- Library of Congress Control Number2001020262
- Better World Books9780471846154
- Open LibraryOL7630275M
Classifications
- LCCHF5415.55 .T46 2001
- LCCHF5415.55.T46 2001
- LCCHF 5415.55 T46 2001
First Sentence
There has been a marked change in direction by companies around the world, away from concentrating on product branding and toward focusing on the corporate brand.
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