Marketing essentials
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Contributions
- Kimbrell, Grady. - Contributor
- Woloszyk, Carl A. - Contributor
Publication
1991 - , Mission Hills, Calif. : Glencoe/McGraw-Hill, California
Language
English
Word Count
137,000 words, Guess
Page Count
548 pages
Identifiers
- ISBN-100028200004
- ISBN-100028200055
- ISBN-139780028200002
- ISBN-139780028200057
- Open LibraryOL18112586M
Description
Considered the nation's number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies. - Publisher.
Subjects
Topics
Other Editions
- Marketing essentials
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