Strategic brand management
uilding, measuring, and managing brand equity
3rd ed.
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Publication
2008 - Prentice Hall, India, India
Language
English
Word Count
173,000 words, Guess
Page Count
692 pages
Identifiers
- Internet Archivestrategicbrandma0000kell_k5h4
- ISBN-108120335406
- ISBN-139788120335400
- OCLC Control Number1109700761
- Open LibraryOL38210364M
Subjects
Topics
658.8/27Hd69.b7 k45 2003Product managementStrategic planningBrand name productsBrand name products--management
Other Editions
- Strategic brand management: uilding, measuring, and managing brand equity
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