The art and science of marketing
marketing for marketing managers
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Author
Publication
2004 - Oxford University Press, Oxford, England
Language
English
Word Count
110,250 words, Guess
Page Count
441 pages
Identifiers
- Open LibraryOL3327459M
- ISBN-100199269610
- OCLC Control Number55908381
- OCLC Control Number53871679
- OCLC Control Numberartscienceofmark0000dowl
and 2 more
- Library of Congress Control Number2004301763
- Goodreads3644994
Classifications
- DDC658.8
- LCCHF5415 .D747 2004
Alternate Titles
- Art & science of marketing
First Sentence
Marketing is the business discipline most responsible for developing programmes to attain and retain customers.
Subjects
Other Editions
- The art and science of marketing: marketing for marketing managers
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