Publication

1996-11-05 - Allyn & Bacon

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Identifiers

and 3 more
  • Library of Congress Control Number96019616
  • LibraryThing3027823
  • Goodreads3188144

Classifications

  • LCCZ479 .P53 1997

Description

The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.

Subjects

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