Newspaper Publishing Industry, The
(Part of the Allyn & Bacon Series in Mass Communication)
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Word Count
56,000 words, Guess
Page Count
224 pages
Identifiers
- Open LibraryOL7410514M
- ISBN-139780205161454
- ISBN-100205161456
- OCLC Control Number34677382
- OCLC Control Numbernewspaperpublish0000pica
and 3 more
- Library of Congress Control Number96019616
- LibraryThing3027823
- Goodreads3188144
Classifications
- LCCZ479 .P53 1997
Description
The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.
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