Publication

2002-07-15 - Thomson/South-Western, Mason, OH

Language

English

Word Count

320,000 words, Guess

Page Count

1,280 pages

Physical Format

Hardcover

Identifiers

  • ISBN-100324114796
  • ISBN-139780324114799
  • Goodreads706399
  • Open LibraryOL9474777M

Description

Strategic Management: Competitiveness and Globalization, Fifth Edition, provides the most modern, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson carefully examine today's global business environment and illustrate how modern corporations use the strategic management process to create competitive advantages as the foundation for their marketplace success. Each chapter has been carefully crafted to include the most current examples of real-life companies' actions, cutting edge research, as well as the tools firms use to successfully compete in today's challenging global business environment. - Back cover.

Subjects

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!