Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung
Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
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Author
Publication
2018-03-13 - Springer Gabler
Word Count
80,250 words, Guess
Page Count
321 pages
Physical Format
Paperback
Identifiers
- ISBN-103658209879
- ISBN-139783658209872
- Better World Books9783658209872
- Open LibraryOL30108040M
Classifications
- LCCHF5410-5417.5
Subjects
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