Ethics in Social Marketing

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Author

Alan R. Andreasen

Publication

2001-02-01 - Georgetown University Press

Language

English

Word Count

53,000 words, Guess

Page Count

212 pages

Physical Format

Paperback

Identifiers

Open LibraryOL8116025M
ISBN-139780878408207
ISBN-100878408207
OCLC Control Number44702251
OCLC Control Numberethicsinsocialma0000unse

and 2 more

Library of Congress Control Number00061750
Goodreads2112798

Classifications

LCCHF5414.E87 2001

First Sentence

Thoughtful social marketing practitioners are faced all too frequently with ethical dilemmas-some minor, others major.

Subjects

Topics

Ethik Marketing Aspect moral Social theory Soziomarketing Business Ethics Social marketing

Other Editions

Ethics in Social MarketingPaperbackGeorgetown University Press2001-02-01

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