Publication

2010 - United Nations, New York, New York (State)

Language

English

Word Count

29,000 words, Guess

Page Count

116 pages

Identifiers

and 1 more
  • Better World Books9789211127959

Classifications

  • LCCHF1611.Z4 D447 2010
  • LCCHG5993 .P758 2010

Description

"This guide aims to help IPAs [investment promotion agencies], especially those in developing countries, to target foreign investors in the tourism industry in support of national development objectives. The guide presents a step-by-step approach to developing and implementing an investment promotion strategy for the tourism sector, including methods to identify opportunity areas and ways to approach potential investors. Chapter 1 provides a summary of tourism market trends, an overview of positive and negative impacts of tourism activities, and an introduction to [foreign direct investment] in the sector. Chapter 2 outlines the process of developing an investment promotion strategy for the tourism sector, while chapter 3 presents steps to be taken in the process of investor targeting. Chapter 4 contains the conclusions."--Introd.

Subjects

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