Hand book of advocacy advertising
concepts, strategies, and applications
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Author
Publication
1987 - Ballinger Pub. Co., Cambridge, Mass, Massachusetts
Language
English
Word Count
144,250 words, Guess
Page Count
577 pages
Identifiers
- ISBN-100582988349
- ISBN-139780582988347
- Goodreads5072264
- Library of Congress Control Number85016954
- OCLC Control Number12345055
and 1 more
- Open LibraryOL2536134M
Classifications
- DDC659.1/13
- LCCHD59.3 .S44 1987
Subjects
Topics
Series Statement
- Ballinger series in business in a global environment
Other Editions
- Hand book of advocacy advertising
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