Roadside MBA
back road lessons for entrepreneurs, executives, and small business owners
First edition.
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Author
Contributions
- Oyer, Paul E. (Paul Edward), 1963- - Contributor
- Schaefer, Scott (Scott J.) - Contributor
Publication
2014 - Business Plus, New York (State)
Language
English
Word Count
69,750 words, Guess
Page Count
279 pages
Identifiers
- Internet Archiveroadsidembabackr0000mazz
- ISBN-139781455598892
- ISBN-101455598895
- Library of Congress Control Number2014002801
- OCLC Control Number860756969
and 2 more
- Better World Books9781455598892
- Open LibraryOL27163041M
Classifications
- DDC658
- LCCHD62.7 .M387 2014
- LCCHD62.7.M387 2014
Alternate Titles
- Roadside Masters of Business Administration
Description
"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A light bulb went off. Instead of teaching the tried-and-true case studies involving GE and Microsoft, these three wise men decided to pull their heads out of their ivory towers and go in search of insights about product differentiation, pricing, brand management, building a team, and a host of other topics"--Provided by publisher.
Subjects
Topics
Places
Other Editions
- Roadside MBA: back road lessons for entrepreneurs, executives, and small business owners
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