Publication

2003-05-21 - Hyperion

Language

English

Word Count

48,000 words, Guess

Page Count

192 pages

Physical Format

Hardcover

Identifiers

and 1 more

Description

HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing

First Sentence

Ka-ching! Ka-ching! The worldwide sound of a cash register ringing.

Subjects

Other Editions

  • HOW TO BECOME A MARKETING SUPERSTAR: UNEXPECTED RULES THAT RING THE CASH REGISTERHardcoverHyperion2003-05-21

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