Cross-cultural design for IT products and services
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Author
Contributions
- Plocher, Thomas A. - Contributor
- Choong, Yee-Yin - Contributor
Publication
2012 - Taylor & Francis, Boca Raton, FL, Florida
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- Internet Archivecrossculturaldes0000raup
- ISBN-139781439838730
- ISBN-101439838739
- Library of Congress Control Number2012009681
- Better World Books9781439838730
and 1 more
- Open LibraryOL25253109M
Classifications
- DDC004.01/9
- LCCQA76.9.H85 R38 2012
- LCCTS171.4
and 1 more
- LCCQA76.9.H85 R38 2013
Description
"With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services"--
Subjects
Series Statement
- Advances in human factors and ergonomics series
Other Editions
- Cross-cultural design for IT products and services
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