Author

Publication

2007 - Ren min you dian chu ban she, Bei jing, China

Language

Chinese

Word Count

67,500 words, Guess

Page Count

270 pages

Identifiers

Classifications

  • LCCHD69.B7 B36 2007

Alternate Titles

  • 20 jia zhu ming qi ye de pin pai cheng zhang mou lue

Description

本书选取了餐饮,IT,汽车,零售等当前竞争最为激烈的行业内的家领先企业,回顾其品牌创建历史,提炼其品牌核心,再现其与竞争对手之间品牌竞争的实战对抗,从而总结出促使其从默默无闻到声名显赫的品牌营销关键策略.

Subjects

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