Contributions

  • McCarthy, E. Jerome (Edmund Jerome) - Contributor

Publication

1997 - Irwin, Chicago, Illinois

Language

English

Word Count

153,250 words, Guess

Page Count

613 pages

Identifiers

and 2 more

Classifications

  • DDC658.8
  • LCCHF5415 .M378 1997

Subjects

Series Statement

  • Irwin series in marketing

Other Editions

  • Essentials of marketing: a global-managerial approachIrwin1997-01-01
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