Essentials of marketing
a global-managerial approach
7th ed.
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Contributions
- McCarthy, E. Jerome (Edmund Jerome) - Contributor
Publication
1997 - Irwin, Chicago, Illinois
Language
English
Word Count
153,250 words, Guess
Page Count
613 pages
Identifiers
- Internet Archiveessentialsofmark00perr
- ISBN-100256183414
- ISBN-139780256183412
- Goodreads3946289
- Library of Congress Control Number96031812
Classifications
- DDC658.8
- LCCHF5415 .M378 1997
Subjects
Series Statement
- Irwin series in marketing
Other Editions
- Essentials of marketing: a global-managerial approach
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