Author

Publication

2012 - Cengage Learning, Andover, England

Language

English

Word Count

203,750 words, Guess

Page Count

815 pages

Identifiers

Classifications

  • DDC658.8
  • LCCHF5415 .M37

Description

'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.

Subjects

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