Marketing concepts and strategies
6th ed.
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Word Count
203,750 words, Guess
Page Count
815 pages
Identifiers
- Internet Archivemarketingconcept0000unse
- ISBN-101408032147
- ISBN-139781408032145
- OCLC Control Number773429928
- Open LibraryOL28683191M
Classifications
- DDC658.8
- LCCHF5415 .M37
Description
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book.
Subjects
Topics
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